Exercise Performance Wellness
A new brand and a one-page website as EPW moved from Scotland to London’s corporate wellness market.

The brief
EPW’s online presence was aimed at individual clients. Relocating from Scotland to London, they wanted to win corporate wellness work too, without losing their approachable feel.
The project covered a complete brand revamp, a style guide, a one-page website, and moving the domain, email and hosting, kept simple for a client who isn’t technical.
What I did
Brand revamp
A redesigned, elegant logo with versatile variations, all documented in a style guide.
Colour and type
A monochrome palette of Smoke Grey and White, with Noto Serif Display and Glacial Indifference.
One-page website
A responsive single page led by the new tagline: “Move Better, Feel Better, Perform Better.”
Domain, email and hosting
Migration handled end to end, so the switch was seamless for the client.


“Blake is professional and easy to work with. He put together a fantastic website for my business in a short space of time. The end result was sleek and exactly what I was looking for. I highly recommend his services.”
