Optom Success
From WhatsApp sales to a professional webinar platform for pre-registration optometry students.
The brief
Optom Success runs webinars for pre-registration optometry students. Sales were handled through a WhatsApp group, with students sent links to buy access.
They wanted a more professional, authoritative presence that made buying simple and gave students lasting value through a library of recordings.
What I did
Live webinar purchases
Students browse and buy individual live webinars or bundles directly on the site.
Webinar library
After buying, students get on-demand access to each recording in a secure library.
Team page
Individual profiles and company background, so students know who is teaching them.
Online shop
A shop for the branded optometry pen: a pen torch, stylus and pen in one.
Simplified through testing
The first version was packed with features. User testing with a pre-registration student showed it was too complex, so we refocused the site on its core job: selling live webinars, with replays in the library. I designed it in Figma and gathered feedback page by page in MarkUp.
